Startup Premier League - Udyam26

Startup Premier League is an IPL-style auction simulation where teams represent restaurant startups competing to build the strongest marketing & growth lineup by bidding for Indian influencers.

Each team represents a distinct restaurant startup with a unique backstory and core strength, starting with a virtual budget of ₹25 Lakh. Teams bid on a pool of 60 Indian influencers across various categories, aiming to acquire a minimum of 8 influencers aligned with their business model. Unsold influencers can be re-auctioned. The event tests entrepreneurial strategy, budgeting, and branding logic.