Mash Up Brand Creation

Mash-Up Brand Creation is a creative marketing and innovation competition where teams combine two different brands from distinct industries to develop a new collaborative product or service.

The competition tests creativity, branding knowledge, marketing strategy, and presentation skills. Each team randomly picks two brand names, then has 30 minutes to brainstorm a product/service idea, marketing strategy, and target audience profile reflecting both brands' identities. Presentations are 4-5 minutes long, followed by a 2-3 minute Q&A session. The competition is conducted on-campus.