MARKATHON 2.0 – India's Biggest Marketing Innovation Challenge

Markathon 2.0 is India's Biggest Marketing Innovation Challenge, powered by IcyPluto. Teams will be assigned a real brand and tasked with reimagining and executing its marketing strategy for three months. The process involves analyzing the brand, identifying gaps and opportunities, and building a comprehensive strategy to enhance brand visibility, engagement, positioning, and overall growth.

Teams have complete creative freedom, utilizing IcyPluto's Agentic AI marketing platform for brand analysis, competitor insights, SEO/GEO strategies, and content creation. The goal is to demonstrate measurable growth through strategic decisions and creative execution, with the winning team showcasing a strong combination of strategy, execution, AI utilization, and impact.