Customer Discovery: Learn Before You Build

This interactive session focuses on Customer Discovery for aspiring founders, students, professionals, innovators, and problem-solvers. It aims to help participants understand their potential customers before investing in building a solution. The workshop will cover how to conduct effective customer interviews, validate assumptions with evidence, create user personas, identify early adopters, and gather actionable insights to refine problem-solution hypotheses.

Building without understanding customer needs can lead to wasted resources, making customer discovery crucial for informed decision-making based on real conversations and market insights. Participants will receive a practical resource to structure discovery conversations and organize findings.