Call for Articles: “The Trust Economy: Can Brands Still Be Believed?”

Marque, the Marketing Club of IIM Rohtak, invites articles for its monthly magazine, Insights, focusing on the theme 'The Trust Economy: Can Brands Still Be Believed?'. The edition explores how brands build credibility, maintain transparency, and earn consumer trust in a skeptical marketplace, considering themes like online reviews, influencer marketing, and transparency in business practices.

Submissions should be between 800-1,000 words in Times New Roman, 12pt font, and must be original. Participants need to include a bio, photo, institution name, contact details, and LinkedIn profile on the first page. Images require a source or label. AI-generated content will lead to disqualification.