BrandQuezt - The Viral Formula

BrandQuezt - The Viral Formula is an online brand quiz that challenges participants to decode what made viral brand moments successful, using examples like Zomato, Amul, and Dove. The quiz explores creative and strategic decisions behind memorable brand communication.

It is open to all undergraduate students in India and consists of 30 multiple-choice questions to be completed in 30 minutes. Winners are selected based on score and fastest completion time, with prizes including Amazon vouchers and a certificate of participation for all. Important dates include the quiz on August 30, 2026, with registration closing on the same day.