Asian Paints Chain Reaction 2026

Asian Paints presents the seventh season of Chain Reaction, a competition inviting students to strategize on a case study related to logistics and the decor space. The competition is open to 2nd-year full-time students pursuing flagship programs at 8 eligible management institutes. Teams of 3 must register, with cross-college and cross-specialization teams not allowed.

The competition involves an executive summary submission (2-slider PPT/PDF), followed by campus rounds with presentations and Q&A. Shortlisted teams will undergo a mentorship phase with Asian Paints professionals before presenting at the Grand Finale to the senior leadership team. Campus Winners and Runners-Up will receive ₹50,000 and ₹30,000 respectively, while National Winners and First Runners-Up can win ₹1,50,000 and ₹1,00,000. Campus Winners also stand a chance for Pre-Placement Interviews. The event is conducted online.